A Retail account is ideal for retail storefront businesses such as restaurants, clothing stores, doctor’s offices or hotels where the customer’s credit card is physically present at the business location and is swiped through the credit card terminal at the time of purchase. Because the information is captured electronically and cardholder identification can be verified, this kind of in-person, or Face-To-Face transaction poses a lower risk factor and therefore typically receive the lowest rates of any Merchant Account.
A few examples of Face-to-Face Retail Businesses:
- Clothing Store
- Gas Station
- Automotive Sales, Service, Accessories